Frozen Food Myths

Sometimes we get potential customers who walk into our store and think Dream Dinners is not "fresh" because our meats and some fruits and vegetables are frozen. Well, first I tell them Dream Dinners only sources the highest quality ingredients, same quality as many high end restaurants. Our meats are flash frozen and vacuum sealed to maintain freshness and the highest quality. If I am in the mood to educate them even more, I tell them that what you see at the store as "fresh" may not necessarily be the freshest ingredients. Often times, meats that you buy at the supermarket are previously frozen and thawed, so I say it's always good to make sure you are truly aware of what you're buying.

Of course, I prefer fresh fruit and vegetables that are in season, but sometimes frozen fruits and vegetables are just as fresh.

In 1998, the Food & Drug Administration (FDA) confirmed that frozen fruits and vegetables provide the same essential nutrients and health benefits as fresh. Frozen fruits and vegetables are nothing more than fresh fruits and vegetables that have been blanched (cooked for a short time in boiling water or steamed) and frozen within hours of being picked. Further, frozen fruits and vegetables are processed at their peak in terms of freshness and nutrition. (http://www.healthcastle.com/veggies_fresh_frozen.shtml)